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Email Marketing
By: Dale Clark
Email is the basic communication tool used on the Internet!
It is the most important tool available and the most efficient.
You can literally send your message to anyone in the world in
a matter of seconds. You can't do that anywhere else and at no
cost. What's the cost of a letter sent through the postal
service? How long does it take to reach its destination?
Do you realize the power behind this tool?
You will be able to reach your prospects, clients and customers
within seconds. It's the most powerful marketing tool at your
disposal. You'll be issued an email address with your ISP and
you can get a free email account right over the Internet. You
need only learn how to use whatever email client you choose.
I use my POP3 service basically as a personal address. I
advertise using free email accounts, such as Yahoo or Hotmail.
Free Email Directory: http://www.emailaddresses.com/
You've set up your email accounts and now you want to advertise
the opportunity, product or service that you've chosen. You
visit the classifieds and you place a few ads.
You then check your email for sales or inquiries. You've just
taken the first step in your Internet Marketing Campaign!
You check your Inbox and hmmmm; lots of business!
Guess What? You've been spammed! Don't despair,
just delete! You've just taken the second step
in your Marketing campaign, deleting spam!
Warning!! Email that is sent unsolicited is known as Spam!
SPAM is the #1 Desperate Measure taken by Internet marketers.
SPAM is defined in Internet terms as:
Electronic junk mail or junk newsgroup postings. Some people
define spam even more generally as any unsolicited e-mail.
However, if a long-lost brother finds your e-mail address
and sends you a message, this could hardly be called spam,
even though it's unsolicited. Real spam is generally e-mail
advertising for some product sent to a mailing list or newsgroup.
See my article "Desperate" Marketers Take "Desperate Measures"
at: http://www.jackofclarks.com/mlmtips.html
You don't have to use those tactics to succeed! You need to use
email with care, only emailing those who have requested it.
For example if you've got an advertisement and someone emails
you about the details, then you have their permission to email
them. You simply must establish `Trust and Credibility', with
your prospects, clients and customers.
You can't expect people to respect you; let alone want to do
business with you if you send them email they don't want.
You want to contact people who are interested in your product,
service or opportunity. You have to earn their `trust'! It's
all about 'honesty and integrity'! You can succeed by establishing
these principles in your marketing campaign.
Email Etiquette: http://www.iwillfollow.com/email.htm
ABOUT THE AUTHOR
Dale Clark is the 'WebSter'
of CJ Clarks Email Basics &
editor of the Network Marketers Diary.
http://jackofclarks.com/
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